Chitika is an advertising company based in Massachusetts, United States that has been in operation since 2003. It focuses on search-targeted advertising and is the brainchild of 2 former Lycos employees. The company has grown steadily since its inception and now has real time bidding and mobile ad divisions. They also released their own mobile ad platform named Cidewalk this 2015.
Chitika is very popular especially with its partnership to Yahoo. Last 2010, Yahoo closed down its Yahoo Publisher Network Online which was brought up to be Google Adsense’s competitor. They advised their publishers to use Chitika instead. 2 years ago, they enhanced their bond by extending their partnership with Yahoo for several years.
If you are a publisher, you are probably aware of the different ways to incorporate ads on your websites. You can grab codes from the advertising company and customize the layout on your site. You can also select from numerous pre-defined templates that the company offers. For WordPress blogs, Chitika offers a rather quick way to incorporate ads and that is via their Chitika WordPress Plugin.
The Chitika WordPress plugin is an excellent monetization tool that allows you to quickly insert Chitika ads onto any WordPress installation. After installing, you merely link it to your Chitika account and you’re all set. You can choose whether ads appear on top, below, both on top and below or between the first and second paragraph. Also, you can customize the ad size as well as the colours and size of the text on the ads.
There is also a nifty feature wherein you can use WP shortcode to disable the ads on a specific post. Doing so helps keep special content ad-free and enables your audience to focus on the content. WordPress in an excellent platform to publish content on and with the Chitika WP plugin, monetization has never been easier.